Medical records go online

More and more, companies are developing HIPAA compliant software that allow doctors and patients to access their medical records while still protecting privacy.

Medical records go online

InteGreat has developed five modules so far. Doctors can process prescriptions electronically, track orders and document their encounters with patients.

Building its Web-based products from scratch and building them in modules sets InteGreat apart, Koeller said.

While the idea of electronic medical records has been around for more than 25 years, Koeller blames the failures of early products for the slow adoption rate.

“More failed than were successful because they required physicians to change the way they practice,” he said. “Today, systems adapt to the way the physician practices.”

Besides patients driving demand for online service, government agencies and health insurers also are pushing for medical records to go electronic, say Koeller and Mark Anderson, chief executive officer of the AC Group Inc. research firm in Texas.

Excluding hospitals, the market for EMR software is expected to grow from $500 million this year to $5 billion in 2008, Anderson said. But with 270 companies selling EMR software, most of them small players like InteGreat, there will have to be shakeouts in the years ahead, he said.

InteGreat is well positioned, though, Anderson said. Doctors want products that are easy to use, and the ability of InteGreat’s products to share information across a patient’s community of doctors sets it apart, he said.

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